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Social Media Marketing for Non Profit Organisations – Chawm Ganguly
Mrs. Shakuntala Bose* approached me with a peculiar problem. She has been running a NGO providing counseling services to the inmates languishing in Government Run Hospitals and Correction Homes. With...
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Fox Digital Media VP Technology Joins Nimble to Lead Expanded Dev Team,...
Nimble Expands Management Team, Engineering to Accelerate Early Social Business Market Lead & Meet Overwhelming Demand Santa Monica, CA (Oct 16, 2012) – Nimble, the world’s leading social...
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Traditional Vs. Social Media – Chawm Ganguly
“How can a couple of scattered Mommy Bloggers, between changing nappies, looking up recipes and playing Farmville spearhead your communication strategy? It’s simply ridiculous” said a hot shot ad...
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How to sell social media to your boss – Chawm Ganguly
“How does one overcome the generation gap in Social Media” asked Animesh, a stud of a marketing youngster. “Convinced as I am about the efficacies of social media marketing, I just cannot convince my...
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Chitty, Chitty Linked in Bang, Bang! What will 2013 be like for Social Media?...
Social media has really blown in the face over the last couple of years and dare I say that it has neither attained critical mass, nor has its true potential been gauged. Yes, I say this secure in the...
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A Rape, Social Media and portends of things to come – Chawm Ganguly
The images are stark. Water cannons streaming jets on defiant young men and women. Young teen agers hoist in their own placards. Baton wielding policemen in full battle regalia charging towards...
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Stock Market Indices and Social Media – Chawm Ganguly
What is at once the lightest and the heaviest thing in the world? Stock prices. For, even imaginary rumors can lift them and when they fall, even Hercules cannot hold them. The bulls, eternal...
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Everything I know about social media, I learnt as a kid from Mom! – Chawm...
I spent my formative years in Calcutta, in solid middle class surroundings. The only cars in the street those days were Ambassadors with some Premier Padmini’s zipping by. Televisions were a luxury...
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The emergence of Social Media as the life support system of Hospitals – Chawm...
Many years back, when I was about to acquire my first pager, I was told that pagers were the way Doctors are informed about emergencies in US hospitals. In those pre-mobile days of crossed connections,...
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Dealing with Difficult customers in Social Media – Chawm Ganguly
“I need your help immediately” the young lady entrusted with engaging customers for a multi specialty hospital in the social media was gasping. “One irate and terribly irritating woman is running amok,...
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Social Media Top 10 FAQ’s – Chawm Ganguly
Q1. We have a website which is fairly informative. Isn’t that enough? A website is like a departmental store and the information contained therein is like the goods displayed on the shelves. But what...
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Are the NRIs really coming with the money bags to put Indian Realty on...
The plunging Rupee, some so-called experts are opining, will open the floodgates of NRI investments into India, especially in the Real Estate sector. “A 35 % opportunity is something that no right...
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Savings with Cashback the story of Cashkaro : Leella Rani.Dondapati
Swati Bhargava, Co-Founder , CEO of Cashkaro An effort to enhance the sales of a product or service can be a vital function of any organizational success. This exactly is the bottom line that gets...
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Social Media @davos
Social media interviews with select participants throughout the Annual Meeting The official event hashtag is #WEF14 New conversation tool allows viewers to participate in live chats during sessions...
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SOCIAL MEDIA IS PART OF TODAY’S WORKPLACE BUT ITS USE MAY RAISE EMPLOYMENT...
Experts Tell EEOC That Use of Social Media by Employers, Applicants and Employees May Implicate the Laws EEOC Enforces WASHINGTON—The use of social media has become pervasive in today’s workplace and,...
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Social Media and the politics of the gutter going mainstream – Chawm Ganguly
Should those who live in a Photoshopped World be prepared to die a digital death, or do they simply be prepared to troll away to social media oblivion? She was once unceremoniously thrown out of the...
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PR is a Three Card Game – Chawm Ganguly
Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a...
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Abbreviations for the Mobile Optimised Male (MOM) – Chawm Ganguly
Remember the time when FB meant football – yes, the kind of which CR7 and Messi and Neymar are the Princes? Or when G+ was something that builders constructed, ground up? Or even before that, when IG...
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Fellow Corporate Communicators, Social Media Wizards, Twitterati – Chawm Ganguly
Fellow Corporate Communicators, Social Media Wizards, Twitterati, Dear Friends, We will complete Three years this September. With your help, assistance and good wishes we have continued on what we had...
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Get ready to meet the best in social media with Socialathon 2014
The role of social media platforms has evolved over the years to take a crucial place for serious marketers, where some are increasingly committing higher portions of their ad budgets. The challenge...
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